CitiPond

CitiPond is a branded winter experience at Bryant Park that transformed one of Manhattan's most historic public spaces into a magical holiday destination featuring free-admission ice skating on a 17,000 square-foot rink. Launched in partnership between Citigroup, Bryant Park Corporation, and Upsilon Ventures, the brand featured distinctive visual identity inspired by classic 1940s and 1950s Bryant Park illustrations that created an engaging presence across social media and physical touchpoints. The comprehensive brand expression encompassed the ice skating rink, the Celsius restaurant and lounge with floor-to-ceiling views, and over 125 Holiday Shops housed in custom-designed glass boutiques, positioning CitiPond as Manhattan's most celebrated seasonal epicenter. Operating from late October through late February, the brand successfully balanced accessibility—offering free skating admission while only charging for skate rentals—with premium experiences, creating an affordable yet magical winter wonderland that became a cherished New York tradition for families, tourists, and locals alike.