Lenscrafters

This LensCrafters brand identity and campaign delivers a vibrant, cohesive look across print, retail, and promo assets by combining a bold red palette, playful iconography, and crisp typography. Key visuals leverage the eye and heart symbols with “LC” to reinforce a focus on eye care and customer love, while energetic headlines and the “glasses in about 1hr” message highlight fast, friendly service across shopping bags, magazine ads, and storefronts for strong impact and recall.