Capgemini: Innovation

The Capgemini Digital Innovation brand identity project establishes a bold, future-facing visual system for Capgemini's newly formed innovation division, combining dynamic fluidity with human-centered design to reflect the company's commitment to digital transformation. The identity embraces vibrant blues, modular graphic elements inspired by Capgemini's iconic spade emblem, and contemporary typography that balances technical precision with warmth and accessibility. Through energetic photography showcasing real collaboration and technology in action, the brand conveys that innovation is driven by people, not just technology—positioning Capgemini Digital Innovation as a trusted, agile partner for businesses navigating complex digital challenges with expertise rooted in over 50 years of technological leadership.

Capgemini: What We Believe
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