CitiBike

The CitiBike brand identity project established the visual foundation for New York City's first bike-share program, launched in May 2013 as America's largest with 332 stations and 6,000 bikes. The brand's iconic vibrant blue color, clean typography, and wayfinding-inspired design create instant urban recognition while emphasizing accessibility and sustainable transportation. Funded entirely by Citigroup's $41 million private sponsorship, CitiBike operates without taxpayer cost and has grown to over 33,000 bikes serving millions of rides monthly, positioning itself as an essential, eco-friendly mobility solution for New York's transportation network.