Citigold®

The Citigold modernization project revitalizes Citi’s premier credit card brand with a contemporary identity that blends aspirational gold tones and minimalist design, positioning it as a symbol of achievement and global ambition. The visual system features radiant gold and warm greys, clean sans-serif typography, and photography that evokes international journeys and personal success. The brand voice is confident yet approachable, supporting a forward-focused, optimistic tone, while iconography and graphic design use geometric motifs to reinforce prestige and clarity. Positioned for affluent, worldly customers, Citigold’s refreshed expression connects tradition with modern aspirations in a highly differentiated, premium experience.​