Shape. Inspire. Elevate.
I’m a US based creative director, art director, designer, and multi-purpose strategist with a record of building brands, leading teams, and shaping experiences that resonate at scale. I’ve led award-winning teams at Adobe, Publicis, and Time Inc., delivering impactful solutions for global brands and organizations.
At Adobe, I led the brand transformation for a $600M consulting business, elevating it from a support function to a trusted strategic partner. I’ve built and mentored high-performing teams, unified brand systems, and consistently delivered work that is clear, compelling, and designed for growth.
At Publicis, I led design for high-profile initiatives such as the launch of New York City’s CitiBike program, blending digital and physical experiences into an iconic urban brand. I also guided the redesign of MASS MoCA’s digital presence and developed integrated brand programs for Hilton, Cadillac, and UBS.
Earlier in my career at Time Inc., I partnered with editors and directed creative teams across multiple titles to craft compelling cross-platform visual narratives. I commissioned hundreds of original works, evolving the visual language of iconic media brands and expanding their cultural relevance.

Roman Luba

+1 917 771 7245
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